Cultural management is the efficient administration and enhancement of cultural organizations, entities and projects. Along with cultural policies, these notions emerged due to the increasing impact of economy on all aspects of life (hence also on culture) in the post-world war II period and particularly within the past few decades. Both creative arts and heritage can fall under this general umbrella-notion. For the purposes of the DEN CuPID project we will focus primarily on the heritage aspects, always in their cultural dimension, and on the common precepts transcending management of both, such as efficiency, sustainability, skills, specialization, budgeting etc.